H&M Denim Campaign AW23.

The creative framework we set was to always work with a blue and white backdrop to enhance the denim feel and keep a timeless appearance for denim campaigns. This take played with using the blue colour as more of a gradient and the white a solid colour, and a glossy floor to add a bit of depth.

Client: H&M
Photographer: Clark Franklyn
Stylist: Lisa Lindqwister
Hair: Kasper Andersen
Set: Niklas Hansen
Model: Mathilda Gvarliani