H&M Denim Posters for stores and online.
The purpose was create a cohesive look for the denim destination in H&M stores and digital channels by showing fit and legshape as clear as possible. Minimal but classic styling with white tops put focus on the jeans. Short films were also created for online use showing how each denim fit looks from different directions.
Client: H&M
Photography: Scott Trindle
Stylist: Max Pearmain
