H&M Denim campaign SS23.

The purpose of this project was to create a cohesive look for H&M Denim and to create clarity around each denim fit. A creative framework we set was to always work with a blue and white backdrop to enhance the denim feel and keep a timeless appearance. Below are the campaign images for SS23.

Client: H&M
Photographer: Scott Trindle
Stylist: Max Pearmain

Cast: Paloma Elsesser, Ansley Guliemi, Ajok Daing, Indira Scott, Ingrid Medeiros