H&M Divided AW23 Campaign.

The main goal was to elevate the fashion perception of H&M and capture a youthful vibe. By working with simple and colourful backdrops in a studio we put the focus on fashion and styling.

Client: H&M
Photographer: Oliver Hadlee Pearch
Stylist: Laetitia Gimenez Adam

Hair: Kasper Andersen

Make: Karin Westerlund

Cast: Bomi Youn & Lulu Wood


ART & CREATIVE DIRECTION