The idea of these TikTok videos for H&M’s Studio Holiday Collection were to follow the same theme of “party night” as the main campaign. Instead of heading out to a party, we wondered what it would look like if a cool group of friends decided to ditch their plans and bring the party home instead.

The result became many short films tapping into current trends, humorous takes and aesthetic films showing the collection.

These videos also had highest organic reach for H&M’s TikTok channel in 2024.

Client: H&M
Content Creator: Mimmi Widstrand
Art Direction: Stephanie Abdallah & Mimmi Widstrand
Art Buyer: Anna Rystedt
Stylist: Hilda Sandström

Cast: Olivia Neill, Edie Rose, Thomas Meacock