H&M x Sex Education Merch Drop
The concept was built on tapping into the world of Sex Education by working with set design that replicated iconic places in the series; the pink bench, the bedroom with wooden panels and campus area.
On Instagram the collection was launched by inviting H&Ms followers to a game of “Never Have I Never” with short film clips created around different scenarios.
Client: H&M
Photography: Frida Marklund
