Creative direction for Maisie Williams launch as Sustainability Ambassador for H&M.
The next step in Masie Williams sustainability ambassadorship was for H&M to make it’s first appearance in the videogame Animal Crossing. We created a sustainability island where we re-reated H&M’s Looop Machine (a machine that dissembles and assembles old garments into new ones) and where visitors to the island could recycle garments in the game. The island was inhabited by actress Maisie Williams and H&M’s Head of Sustainaiblity. Journalists were invited to the island where they were given a tour and could ask questions in-game.
Client: H&M
Island created by Liquid Crimson
