Updated images for the entry points on the Pre-Loved department page on HM.com.

Pre-loved is H&M’s collaboration with Sellpy which sells second hand and vintage clothing. The concept was simple and focused on styling for different categories: Leather, Denim, Coats, Party, Burgundy and New In.

Client: H&M
Photographer: Mattias Björklund
Stylist: Karin Nilsson

Cast: Rolf